Know if your Amazon agency is actually delivering.
I review your Amazon agency's work so you always know if you're getting what you're paying for. Independent. No conflicts. Just the truth.
The Problem
The blind spot most brands don't see.
Most brands using Amazon agencies face the same issue: they're paying significant retainers but have no independent way to verify performance. They rely entirely on the agency's own reporting, their own benchmarks, and their own narrative.
That creates a blind spot. Agencies have an incentive to make things look good. Brands rarely have the in-house expertise to challenge them. So bad strategy, wasted spend, and mediocre results go undetected for months. Sometimes years.
Agency Checkup fills that gap. I sit on your side of the table.
About
I'm not an agency. I'm the check on your agency.
Agency Checkup is my independent auditing and consulting service for brands that use external Amazon advertising agencies. I review what your agency is doing, tell you honestly whether it's working, and give you the strategic direction to push back, ask better questions, or make smarter decisions. Without replacing anyone.
Independent
No conflict of interest. I don't manage campaigns or compete with your agency. My only incentive is to tell the truth.
Experienced
Six years inside the Amazon advertising ecosystem, on the agency side, running campaigns, and operating independently.
Brand-Side
I work exclusively for the brand, not the agency. You get someone who knows exactly how agencies present work and where they cut corners.
What I Do
Services built around accountability.
There are thousands of Amazon agencies. There is almost nobody doing independent oversight of those agencies on behalf of brands. I fill that gap.
Independent Account Audits
A full review of your Amazon advertising account: campaigns, targeting, search terms, budgets, ACOS, ROAS, and overall structure. I look at what the agency is doing and whether it aligns with your business goals, not just platform metrics.
Ongoing Consulting Retainers
On a cadence that suits you (biweekly or monthly), I review recent performance, flag issues, challenge strategy, and give you a clear point of view going into your agency calls. You show up informed, not dependent.
Agency Accountability Reviews
I sit in or prepare you for agency performance reviews. I bring the questions, the benchmarks, and the context. You get independent validation of whether what you're being told holds up.
Pre-Agency Hiring Audits
About to bring on a new agency? I audit your current account state so you know exactly what you're handing over, what's broken, and what to demand from day one.
Who I Work With
Built for brands that need an honest second opinion.
I work with large and mid-size brands that rely on external Amazon agencies but lack the in-house expertise to hold them accountable.
- Spend significant budget on Amazon PPC through an external agency
- Have little to no in-house Amazon expertise to evaluate performance
- Suspect their agency may be underperforming but can't quantify it
- Want an independent voice in strategy discussions
- Are about to hire a new agency and want a benchmark audit first
How I Work
Flexible engagements. Zero lock-ins.
No long-term contracts. No managing your account. No conflict of interest.
One-Off Audit
A single deep-dive delivered as a report with recommendations. Perfect for a quick health check on your agency's performance.
Retainer
Ongoing oversight on a biweekly or monthly basis. You always have an informed point of view going into every agency call.
Project-Based
Pre-hire audits, agency transitions, or specific campaign reviews. Scoped to exactly what you need, when you need it.
Contact
Ready for an honest look at your agency's performance?
Tell me a bit about your situation. I'll get back to you within one business day with a clear next step. No pressure, no pitch.